Olly Murs photographed at Genting Arena (now known as BP Pulse Live) in Birmingham during The Never Been Better Tour in 2015.

This tour was designed as a classic arena pop production, bright, upbeat, and crowd‑centred, that let Olly engage directly with audiences rather than hide behind elaborate scenic elements. The overall look was clean but polished, with the visual emphasis on him as the performer rather than on a heavily themed set. Large interactive screens flanked the stage, showing dynamic content, including floral graphics and occasional visuals tied to songs. These added movement and colour without overwhelming the performance space.

Olly never stood still. He was on his feet, pacing, dancing, and engaging every corner of the stage, often leaning into the audience, which made for dynamic midshot and full body frames.  His rhythmic steps, from cheeky hip‑shakes to exuberant bursts into the crowd, gave me lots of action to capture rather than static poses.